Staff, from left to right:
Gunmarie Persson, Hospitality Industry/social media
Kee Bergman, Project Manager/Market strategist
Benedikt Fasel, Case Supervisor/Doctor
Matej Supej, Senior Supervisor/Professor
HC Holmberg, International Senior Supervisor/Professor
Magnus Jacobsson, App developer
Michaela Hoernfeldt, Programmer
Alessandro Galloppini, Performance Engineer
Mathias Gilgien, Case Supervisor/Associate Professor
Adam Olofsson, Programmer
Mads Kjaer Madsen, Internships
Lars Hallstroem, Internships
Gustaf Holst, Internship inlines
Sophie Brundin, Internship public health
Marko Laaksonen, Senior Supervisor/Associate Professor
Feeling brave? Email us about internships!
With our excellent knowledge within sports- and performance technology, we create solutions and products that are not yet out there, we create tracking systems, working with sensor technology, Artificial Intelligence and many things within sports, health and outdoor that might come our way.

180424 Who am I to believe?

Getting caught for speeding on the highway is nothing compared to this!
Because this goes fast!
We are entering the 4th Industrial Revolution. Technologies are constantly improving, getting better and better and more commonly used. This will radically change our society – how we live, work and go about things. We are not there yet, but we will soon be.
2018 is the year were we will see examples of artificial intelligence (AI) behaving in unexpected ways. Russia will intensify their AI activities. China is trying to be smarter than USA, but where is Europe? Maybe I have missed it.
It is like an arms race with Elon Musk in the middle talking about AI as an existential threat… head starts to spin! Who am I to believe here? Opportunity or threat?
We can never turn away from development, but I guess we cannot have it running around thinking by itself – or what do you think?
I dont know why, but there is something magic about AI. All I know is that all development have new scenarios and considerations that come with it, and it is how we handle those that determines how successful we will become.
So keep your eyes open and your brain intact! That´s how we role.