Gunmarie
Persson
Social media
Hospitality industry
Kee
Bergman
Market strategist
Project Manager
Matej
Supej
Professor
Senior Supervisor
Benedikt
Fasel
Doctor
Founder Archinisis
Alessandro
Galloppini
Performance
Engineer
Marko
Laaksonen
Associate Professor
Senior Supervisor
Matthias
Gilgien
Associate Professor
Senior Supervisor

180522 Professor Yunus dreams of a new world where sports help reaching social goals.

Social business and sports belongs together! Sports are of great importance in today´s social challenges.
Professor Muhammad Yunus, Nobel peace prize laureate, was able to involve the audience with his inspiring speech in Lausanne. Professor Yunus dreams of a world of three zeroes:
· zero poverty
· zero unemployment
· zero net carbon emission
Nowadays, the 8% of people is richer than the remaining 92%, so we need to find a way to help the underdeveloped regions of the planet. Usually, we tend to think of business as a way to make money, but companies should also promote a different business model that aims to give support to poor people: we then talk about “social business”.
How can sport help reaching this goal?
Let’s think about the Olympic Games in Rio de Janeiro in 2016: this event has been an opportunity to create a social business and the International Olympic Commitee (IOC), for sure, has got powerful means to do it. A simple idea, as an example, could be this: the IOC could promote and deliver a social message against drugs with a slogan and make a social business in rehabilitation.
Moreover, the continuous growth and evolution of technology can be a helpful and powerful tool to improve our lives, but we have to make sure that we use it in a way that doesn’t threaten our planet. Let’s think about artificial intelligence and machine learning, for example: we should develop and deploy these technique in such a way that can guarantee the well-being of everybody.
We wish that any company will give its contribute to create a social business and build a world of three zeroes.