Staff, from left to right:
Gunmarie Persson, Hospitality Industry/social media
Kee Bergman, Project Manager/Market strategist
Matej Supej, Senior Supervisor/Professor
Benedikt Fasel, Case Supervisor/Doctor
Alessandro Galloppini, Performance Engineer
Marko Laaksonen, Senior Supervisor/Associate Professor
Mathias Gilgien, Case Supervisor/Associate Professor
Adam Olofsson, Programmer
Michaela Hoernfeldt, Programmer
Mads Kjaer Madsen, Internship
Lars Hallstroem, Internship
HC Holmberg, International Senior Supervisor/Professor
Feeling brave? Email us about internships!
With our excellent knowledge within sports- and performance technology, we create solutions and products that are not yet out there, we create tracking systems, working with sensor technology, Artificial Intelligence and many things within sports, health and outdoor that might come our way.

181129 Lars on sportdata & performance conference in Budapest!

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I got to spend the last two days in Budapest at the 5th Annual Sportdata and Performance Forum. It was super interesting to hear how different discplines are utilzing technology and data to improve performance, player safety and tesm dynamics.…]

lars
I got to spend the last two days in Budapest at the 5th Annual Sportdata and Performance Forum. It was super interesting to hear how different discplines are utilzing technology and data to improve performance, player safety and tesm dynamics.
And what do I think of the future myself?
With the growing availability of data it will be critical to find the right balance between using data to guide decisions but not taking it as the only solution. Data without context can seem to be telling us one thing but when viewed with all other variables taken into account may lead to a very different outcome.
In the future big data in sports will allow us to develop equipment to improve safety and performance for athletes off all levels, make individualized decision about training and competition to harness every athletes maximum potention, and find ways to improve global health through accessible and accurate monitoring and motivation methods.
We might find new ground breaking crossovers if we use data the right way.

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181124 Snowboard – the next arena sport?

A snowboarder makes a practice run down the ski and snowboarding ramp at Fenway Park, Boston, ahead of the Big Air at Fenway event.
Just to bring you inspiration:
The famous Fenway Park baseball[]

A snowboarder makes a practice run down the ski and snowboarding ramp at Fenway Park, Boston, ahead of the Big Air at Fenway event.
Just to bring you inspiration:
The famous Fenway Park baseball stadium in Boston has been transformed into a spectacular snowboarding backdrop. Source/ photo: CNN.
Below: Intern Lars and associate professor Matthias at the office in Oslo, working on our snowboard case to construct more safe and better jumps. The case includes three academies and excellent scientists.
Lars_Matthias
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181123 Shaping of future sports by AI power!

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Sometimes you need to reflect, and I guess I just did some of that.
Development around us is racing, and sometimes I feel I am actually at its core….and sometimes not.
Take for instance Artificial Intelligence. Only 5-6 years ago[]

shutterstock_260530256
Sometimes you need to reflect, and I guess I just did some of that.
Development around us is racing, and sometimes I feel I am actually at its core….and sometimes not.
Take for instance Artificial Intelligence. Only 5-6 years ago it was rare in sports, and now it is everywhere in shape of machine vision from chatbots and wearable tech to computer vision and more – this is running the show in so many sports today. It is proven that arenas and sports clubs that provide more personalized digital experiences to the audience, such as an app will increase both fan base and revenues.

Tech Emergence online writes about the first AI-powered wearable developed by a french start-up, PIQ and Everlast last year:
The “first AI-powered wearable for combat sports.” Crafted using GAIA Intelligence, (machine learning platform for sports analytics) the startup claims that the platform is capable of tracking and analyzing “microscopic variations in boxing movements” to help maximize the efficiency of workouts and training.
The data that are recorded can also be accessed through a phone app which allows users to track their activity and see how they compare to other users based on a leaderboard.

So what cool stuff can we expect in the future?
Some innovations will become the news of the past as new things develops around them – but some innovations will become trends, and later on part of new strategies that shapes the world.
It is a good bet to think that AI coaches will become normal in the future, as demand is a factor in this development. I also believe, but this is my personal stand point, that anything that has a strong demand will increase speed and push development so much harder in the future than today (and it is pushed already!). It is important to create strategies and tools to be able to stay on top of this fast race as every hype has a crowd that just tags along and lose control in the end.
I see AI changing the sports drastically – but for the better. AI is growing into a creative intuitive smart machine that can improve sports from many angles.

I cant wait for my own personal coach, advising me, making conclusions, looking amazingly hot for being…..AI 🙂

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