Staff, from left to right:
Gunmarie Persson, Hospitality Industry/social media
Kee Bergman, Project Manager/Market strategist
Matej Supej, Senior Supervisor/Professor
Benedikt Fasel, Case Supervisor/Doctor
Alessandro Galloppini, Performance Engineer
Marko Laaksonen, Senior Supervisor/Associate Professor
Mathias Gilgien, Case Supervisor/Associate Professor
Michaela Hoernfeldt, Programmer
HC Holmberg, International Senior Supervisor/Professor
Feeling brave? Email us about internships!
With our excellent knowledge within sports- and performance technology, we create solutions and products that are not yet out there, we create tracking systems, working with sensor technology, Artificial Intelligence and many things within sports, health and outdoor that might come our way.

180912 Breaking borders and world records with our science – in Newton Lab, Milan, Italy! And I met Christian…

Christian, the skier, was very patient, keeping his position still inside the wind tunnel and allowing us to repeat the test several times. I can imagine why he was so focused:
Christian, who has had one of his legs amputated when he was 5 years old, is dreaming of breaking a world record, reaching the maximum speed possible skiing on one leg. The current record is 210 km/h, but[]

Christian, the skier, was very patient, keeping his position still inside the wind tunnel and allowing us to repeat the test several times. I can imagine why he was so focused:
Christian, who has had one of his legs amputated when he was 5 years old, is dreaming of breaking a world record, reaching the maximum speed possible skiing on one leg. The current record is 210 km/h, but Christian is not afraid at all of these speeds!

Meeting Christian left me really touched. I wish him to realize his dream!
Below you can see Christian during our tests.

blog

Field tests are always very interesting: they are an opportunity to test equipment, to see how it performs and to work on the field!
Yesterday has been one of the most exciting days I have had as a performance engineer, so far.
Newton Lab, in Milan, is a stimulating environment for an engineer (and for anybody who is interested in science and technology). Here, they conduct tests to assess the mechanical performance of helmets for skiing, cycling, boxing etc, but also ballistic tests and safety tests for seats used in rallying and formula one. The team at Newton is very professional and kind: thank you for welcoming us in your lab!

As I wrote in my previous post, the reason why we travelled to Milan Lab was to assess and compare the aerodynamics of different skiing and cycling helmets. Their wind tunnel is fully equipped with cameras, screens, load cells and many other types of sensors. These allow to assess the resistance that a body opposes to the air flow and analyse any turbulence effect that could occur, at different wind speeds. The measurements were performed both with a human skier and with a sensorized dummy’s head, able to map the pressure distribution and acoustic noise due to the wind.
No we are waiting for all data so that we can analyze it – meanwhile I am taking the plane back to Sweden:-)

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180910 A travel into aerodynamics

Today, while I was flying to Milan, I saw a lot of airplanes taking off and landing at the airport and I was particularly interested in their shape, designed to be as aerodynamic as possible.
To study aerodynamics is the reason why I now travel back to my home country Italy: Better aerodynamics means higher speed, and speed is what skiers are looking for! Tomorrow our team will be working[]

Today, while I was flying to Milan, I saw a lot of airplanes taking off and landing at the airport and I was particularly interested in their shape, designed to be as aerodynamic as possible.
To study aerodynamics is the reason why I now travel back to my home country Italy: Better aerodynamics means higher speed, and speed is what skiers are looking for! Tomorrow our team will be working in the wind tunnel in Milano to test unique ski helmets: the wind tunnel will allow us to simulate different wind conditions and assess the performance of the helmets.
Stay tuned on our blog if you want to know more about these exciting tests!

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180904 Fresh pics: Students at our office and R&D Aare Centre of Excellence!

After a late dinner in our office yesterday, today was the first day for our students.
If you know the Swedish language you can read more about it if you click on “Gunmarie testar”, otherwise – it can be worth learning the language as we will keep on breaking borders and you want to know, believe me:-)
Below:
Students carrying bags, students having a walk through of[]

After a late dinner in our office yesterday, today was the first day for our students.
If you know the Swedish language you can read more about it if you click on “Gunmarie testar”, otherwise – it can be worth learning the language as we will keep on breaking borders and you want to know, believe me:-)
Below:
Students carrying bags, students having a walk through of our project were they will also learn about the whole picture from science to market, students in the R&D environment together with the alpine athletic director and athletes, students taking on some of the equipment….they went to bed early after it.

Studenter_oss

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180903 Live from Aare! Students arriving now!

Welcome to Sweden!
Today we have picked up two of our internships at the airport in Aare/ Ostersund. This is Lars Hallstrom from USA and Mads Kjaer Madsen from Denmark – and they seem to be very happy to join us:-)
Fully equipped with gear for Winter sports and science!
Tomorrow a few more students will arrive in Aare were we are having a get together. Kee[]

Welcome to Sweden!
Today we have picked up two of our internships at the airport in Aare/ Ostersund. This is Lars Hallstrom from USA and Mads Kjaer Madsen from Denmark – and they seem to be very happy to join us:-)
Fully equipped with gear for Winter sports and science!
Tomorrow a few more students will arrive in Aare were we are having a get together. Kee will go through the project goals and after that we will get straight into case work.
Also check my Swedish blog post inside “Gunmarie Testar”.

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180826 Money does not come if the “no fear” mentality is not there! How important is our “world view”?

Well, your mentality speaks volumes!
This hits right back at regional development when it comes to building up our own arenas in Oestersund and Aare.

People say that they are “open”, “driven”, “future thinking” but when time comes for action – they are afraid to walk where they have never walked before. When decision makers find ways to pull the brakes, it often happens that a lot of good[]

Well, your mentality speaks volumes!
This hits right back at regional development when it comes to building up our own arenas in Oestersund and Aare.

People say that they are “open”, “driven”, “future thinking” but when time comes for action – they are afraid to walk where they have never walked before. When decision makers find ways to pull the brakes, it often happens that a lot of good people with driven minds below them will never be able to create opportunities.
When we do something new – I mean really ground breaking – it makes us all grow. Having a “no fear” world view where anything is possible gives us a different mindset, a “no fear” mentality and openness. Radiation and attraction – to attract investments – starts with our mentality!

This is crucial when to attract investors that are often very knowledgeable – at least those with the most money:-)
They invest in people just as much as strategies, if the people are not “in the right mentality and drive” there is a slim chance of investment.

When it comes to building stadiums, arenas or spots to create attraction – the “no fear” mentality is absolutely necessary! How you think is how you plan. It is important to plan out from the return on investment (ROI) and not start by thinking that you are limited in doing things because of lack of funds. If you are limiting yourself in your plans, how are you ever going to produce any ROI for an investor.
We need no top grade in maths to get that!

I am slightly fascinated by the new esports arenas, and I hope that Oestesunds Municipality are also – when they plan the future for the stadium. At this moment we have a huge asset in the stadium, but, as I see it, the mentality is miles behind to be able to take the action that the region needs.

What sets dedicated esports arenas apart from traditional stadiums?
Read here at Sporttechie: https://www.sporttechie.com/dedicated-esports-arenas-and-traditional-stadiums/?utm_source=SportTechie+Updates&utm_campaign=a050f49a81-SportTechie_Weekly_News_8_26_2018&utm_medium=email&utm_term=0_5d2e0c085b-a050f49a81-294507597
(Picture from Sporttechie)What Sets Dedicated Esports Arenas Apart From Traditional Stadiums

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180822 Amazing girl shows power without fingers and inspires baseball star!

I think sunshine stories is my thing these days:-)
Here is another one!

Directly from Sporttechie:
“Derek Jeter is a baseball legend, a 14-year All-Star and soon-to-be Hall-of-Famer. Jeter is a player used to inspiring others. But now he’s the one taking inspiration from someone else: an eight-year-old girl who just started third grade. Hailey Dawson was born with a rare birth defect that robbed her of three fingers[]

I think sunshine stories is my thing these days:-)
Here is another one!

Directly from Sporttechie:
“Derek Jeter is a baseball legend, a 14-year All-Star and soon-to-be Hall-of-Famer. Jeter is a player used to inspiring others. But now he’s the one taking inspiration from someone else: an eight-year-old girl who just started third grade. Hailey Dawson was born with a rare birth defect that robbed her of three fingers on her right hand…”
Click here to read more: https://www.sporttechie.com/how-a-little-girls-mlb-journey-inspired-derek-jeter-engineers-and-moms/?utm_source=SportTechie+Updates&utm_campaign=758ea4a6ff-SportTechie_Daily_News_8_21_2018&utm_medium=email&utm_term=0_5d2e0c085b-758ea4a6ff-294507597
(picture from Sporttechie – Hailey Dawson)
How a Little Girl’s MLB Journey Inspired Derek Jeter, Engineers, and Moms

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180815 Sunshine story: 12-year old built a real-time archery coaching system

I came across this amazing “high-tech-development-story” that I like to share with you guys!
(Below text and photo from the article at Sportstechie)
“When I got to practice at the range without my coach, I found it really hard,” Sriram explained. “I got the same feedback class after class because I couldn’t improve my form practicing alone. My friends in my class also had the same kind of[]

I came across this amazing “high-tech-development-story” that I like to share with you guys!
(Below text and photo from the article at Sportstechie)
When I got to practice at the range without my coach, I found it really hard,” Sriram explained. “I got the same feedback class after class because I couldn’t improve my form practicing alone. My friends in my class also had the same kind of problem.”

So Sriram set out to create something that would help him and his classmates. Archery Assistant uses flex sensors that connect to a phone via blue tooth, plus the accelerometers and gyroscopes in a smartphone, to collect data from the bow. Information from the flex sensor helps the archer learn how much to pull back the bow, while data from the accelerometers and gyroscopes help with angle and orientation.”
Read more here: https://www.sporttechie.com/sriram-bhimaraju-archery-assistant-app-discovery-education-3m-young-scientist/?utm_source=SportTechie+Updates&utm_campaign=d336ba48e3-SportTechie_Daily_News_7_16_2018&utm_medium=email&utm_term=0_5d2e0c085b-d336ba48e3-294507597
Young Archer Develops Real-Time Archery Coaching App

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180811 Tests in Oestersund – what´s next?

Final day of the tests this time around!
Did you read Benedikt’s posts?
If not, go and check them out: it has been a crucial week for our team and we succeeded! We are now one step closer to bring you an innovative product for cross-country skiing and biathlon! We have collected data from athletes using different systems (GNNS, photocells and videocameras) and these measurements will be compared[]

Final day of the tests this time around!
Did you read Benedikt’s posts?
If not, go and check them out: it has been a crucial week for our team and we succeeded! We are now one step closer to bring you an innovative product for cross-country skiing and biathlon! We have collected data from athletes using different systems (GNNS, photocells and videocameras) and these measurements will be compared with those recorded by Benedikt’s system, allowing us to prove the validity of Archinisis’s (Benedikt´s start up) sensors. Users will know that they are using a reliable and trustworthy product!

What´s next?
Cases with our national alpine team, tourist apps and helmets, and inlines of course! There is lot´s to come and to follow here in the blog!
First week of september our new students will arrive to the project office here in Aare, and I will be sure to meet them – great fun to come!

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180808 Second day of exciting tests for the Swedish cross country team!

Here is a few lines on the second day of tests at Oestersund Stadium, our upcoming World Championship Arena.
So here we are, after Validation Day 2.

Today we tested our cross-country setup: Our GNSS-IMU sensor (this is recording 3D position, 3D speed, 3D acceleration, and 3D angular velocity) is worn on the upper back using a custom-made shirt (see picture below).

GNSS? Complicated? No – more simple than[]

Here is a few lines on the second day of tests at Oestersund Stadium, our upcoming World Championship Arena.
So here we are, after Validation Day 2.

Today we tested our cross-country setup: Our GNSS-IMU sensor (this is recording 3D position, 3D speed, 3D acceleration, and 3D angular velocity) is worn on the upper back using a custom-made shirt (see picture below).

GNSS? Complicated? No – more simple than you think!
Well, you got a regular one in your car´s navigation computer, but our differential GNSS can achieve a much higher position accuracy than a regular GNSS. We want to compare its performance against a so-called golden standard or reference system. In our case it was a high-end differential GNSS. This differential GNSS using not only the data sent from satellites but also from one or multiple base stations. The two major downsides are the high costs of such a system, typically in the order of several ten thousand Euros, and the size of the system (think the size of a deep soup plate:-).
To guarantee optimal signal reception the satellite antenna needs to be rather big and should be always oriented horizontally with no trees or mountains obstructing the sky.

In comparison, take our GNSS-IMU sensor which weighs only around 35 grams, costs just above 1000 EUR and also works relatively well in non-ideal conditions. However, the position obtained from that sensor is not accurate to a few centimetres but to about 2-3 meters in ideal conditions and 10-20 metres in medium conditions. Special algorithms are then needed so that we can still do high-level analysis on a professional level where we need a position accuracy of 20 to 50 centimetres.

As a team – we (the Internet of Sports project) meets up to the demands of the ski teams and our other cases, this is also an opportunity for start-ups such as myself to test and build new innovative technique.
My start-up Archinisis is developing such type of special algorithms that are, in this case, optimized to work for cross-country skiing. And today’s measurements will show us how precise these special algorithms are and if/ how we can obtain data good enough for a professional level.

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For today we used six athletes who were skiing short loops on the biathlon penalty track and longer loops around the Oestersund Biathlon stadium and out into the forest. A few numbers to summarize our day:
All in all, the athletes skied 39.6 km for us, reaching top speeds of over 50 km/h on some of the downhill parts. At fast speeds in the penalty loops (25 km/h) the athlete feels a centripetal acceleration of approximately 4 m/s2. This means that he feels being pushed out of the track by a force of almost half his body weight!

Tomorrow we will continue with biathlon. Stay tuned again for more insight information and fun facts we discovered during our measurements!

 

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180808 Lyssna på när vi var live i Sveriges Radio idag!

Länk till intressanta intervjuer med vårt projekt finns här:
https://sverigesradio.se/sida/artikel.aspx?programid=78&artikel=7015859

Länk till intressanta intervjuer med vårt projekt finns här:
https://sverigesradio.se/sida/artikel.aspx?programid=78&artikel=7015859

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180807 Lyssna på oss live i morgon 8/8 mellan 15 och 16! Listen to us on live radio tomorrow August 8 between 3 pm and 4 pm!

Sätt på Sveriges Radio P4 Jämtland onsdag 8 augusti efter 15-tiden, vi kommer in direkt efter nyheterna – LIVE från Östersunds Skidstadion! Missa inte detta – och stanna kvar, vi kommer in flera gånger mellan 15 och 16! Du kommer också att träffa det innovativa företaget Marsblade där vi digitaliserar inlines!

Tune in to Sveriges Radio P4 Jaemtland Wednesday August 8 after 3 pm, we will be on directly after[]

Sätt på Sveriges Radio P4 Jämtland onsdag 8 augusti efter 15-tiden, vi kommer in direkt efter nyheterna – LIVE från Östersunds Skidstadion! Missa inte detta – och stanna kvar, vi kommer in flera gånger mellan 15 och 16! Du kommer också att träffa det innovativa företaget Marsblade där vi digitaliserar inlines!

Tune in to Sveriges Radio P4 Jaemtland Wednesday August 8 after 3 pm, we will be on directly after the news – LIVE from Oestersund Stadium! Dont miss out – and stay with us, we will come in several times between 3 pm and 4 pm! You will also meet the innovative company Marsblade where we are digitizing inlines!

Great:-)
See you guys in P4!

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180807 Start up test at Oestersund Stadium – stay tuned for more!

Time for new validations – Day one!
Validation = Short for checking out if a new system delivers what is needed.
On this first day we had two tasks: Collect validation data for the cross-country and biathlon system – provided by my own Swiss start-up Archinisis – and get some first data from inline skating for the innovative company Marsblade.
We wanted to know how accurate the[]

Time for new validations – Day one!
Validation = Short for checking out if a new system delivers what is needed.
On this first day we had two tasks: Collect validation data for the cross-country and biathlon system – provided by my own Swiss start-up Archinisis – and get some first data from inline skating for the innovative company Marsblade.
We wanted to know how accurate the timing resolution for the split times is for the cross-country and biathlon system in ideal conditions: recording on a straight line with constant speed and perfect satellite visibility. To achieve this goal, we set up two photocell gates spaced 20 m apart next to the biathlon penalty loop at the Oestersund Stadium. Then we modified an electric bike so that we can attach a sensor and make sure that we have a large surface that triggers the timing system always exactly the same way (see picture). With the bike we biked around a loop passing straight through the two photocell gates a total of thirty times at low, medium and fast speeds.

For the afternoon with Marsblade we fixed up two custom made GNSS and inertial sensors on each inline skate and a third sensor was worn by the athlete. Two inline skaters where then skating laps on a parking lot and were filmed at the same time. This data will allow us to get a first idea of how inertial signals during inline skating look like and will allow to develop specialized algorithms to estimate key parameters such as the cadence and stride length.

Stay tuned for our next two measurement days: tomorrow we will do measurements with cross-country skiers and the day after with biathletes at and around Oestersund Stadium.
(Picture below from left: Associate Professor Marko Laaksonen, Professor Matej Supej, Doctor Benedikt Fasel, Performance engineer Alessandro Galloppini and student Oyvind Karlsson)
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180806 Our high level field tests with the Swedish cross country and biathlon teams continues this week!

We are up and ready for validation of our new state-of-the-art (world class) system, built for our national teams in cross country- and biathlon. Around twenty skiers will join our case team at the stadium in Oestersund this week.
We are at the same time performing tests with the sports tech company Marsblade, this is the start-up test for digitizing inlines – and we can´t wait!
We have[]

We are up and ready for validation of our new state-of-the-art (world class) system, built for our national teams in cross country- and biathlon. Around twenty skiers will join our case team at the stadium in Oestersund this week.
We are at the same time performing tests with the sports tech company Marsblade, this is the start-up test for digitizing inlines – and we can´t wait!
We have a stuffed and flaming hot week coming up!
Stay tuned with our blog, we will get back here and tell you all about it:-)

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180801 Paralympics – very impressive, if you did not watch Zebastian Modin, you missed out badly!

Olympic games are exciting and attractive: the best athletes in the world compete in order to become the number one in a certain discipline, from swimming to running, from skiing to snowboarding.

After the Olympic games, another event ususally takes place: the Paralympics. These games are as fun as the others and can be even more impressive, if you think of what people with disabilities are able to do! It[]

Olympic games are exciting and attractive: the best athletes in the world compete in order to become the number one in a certain discipline, from swimming to running, from skiing to snowboarding.

After the Olympic games, another event ususally takes place: the Paralympics. These games are as fun as the others and can be even more impressive, if you think of what people with disabilities are able to do! It takes the breath out of you!
Did you see Swedish Zebastian Modin win a silver medal in cross country skiing?
I really hope you did.

Maybe you don’t know that in order to take part in the Paralympics, athletes need to be eligible. This means that their impairment has to be assessed and then each person is assigned to a certain class, made of athletes with similar levels of impairment. This procedure has to be done accurately, since a wrong choice may affect the result of a competition and therefore the interest of people in a certain sport.

However, these assessments are currently made through subjective evaluations. The International Paralympic Committee knows that this is a big limitation and is trying to do its best in order to find new tools and methods that would allow to obtain objective measurements about the level of impairment. During my Master’s thesis I had the chance to get in touch with this world, trying to give my little contribution. I found it very exciting and challenging!
Check this out:
https://www.paralympic.org
(Below a picture of Zebastian Modin from this website: http://paralympics.se/zebastian-ar-pa-jakt-efter-guldet/)
https://i0.wp.com/paralympics.se/wp-content/uploads/2018/03/Zebben_Pyongchang.jpg?resize=494%2C278
I hope that this post made you even more interested in parasports and the research that we can do around it to support athletes!
You can also support by watching more and spreading the word:-)

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180729 Sensors will tell me before I get an injury – wow, I can´t wait to hear their voices!

Goodmorning!
The helicopters have left the field outside my window for another day fighting wildfires. They are amazing!

So….check out the link below!
My favourite innovation is the sensor technology to prevent injuries. Sensors can be used for so many things, and our project scientists are constantly trying different kinds to create ground breaking new products.

The more I read about sensors, the more I understand that we[]

Goodmorning!
The helicopters have left the field outside my window for another day fighting wildfires. They are amazing!

So….check out the link below!
My favourite innovation is the sensor technology to prevent injuries. Sensors can be used for so many things, and our project scientists are constantly trying different kinds to create ground breaking new products.

The more I read about sensors, the more I understand that we will see many more injury detecting and preventing sensors – in all kinds of sports. These sensors will have two main functions:
1. Detect injury when it has occurred.
2. Monitor an athlete’s movements and warn them about an impeding injury.
I think that sounds pretty perfect!
Athletes can then seek early treatment or adjust their movements to prevent injury, but I also see this as a great help for people who exercise. I got the link below, if you want to read more about it.

http://www.appcessories.co.uk/new-technology-in-sports-medicine/
Picture below from www.appcessories.co.uk, click on the link above, lots of interesting stuff on this page!

motuspro

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180728 Kids dominate in Virtual Reality home runs! Check it out!

Check this out!
It is a taste of what can be done to make sports and exercise so much more fun!
This home run derby was dominated by kids – what a great way to get everyone into exercise.
https://www.youtube.com/watch?v=cYS67APstdU

Check this out!
It is a taste of what can be done to make sports and exercise so much more fun!
This home run derby was dominated by kids – what a great way to get everyone into exercise.
https://www.youtube.com/watch?v=cYS67APstdU

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180727 Clouds are approaching your gym

No, it is not going to rain inside your gym!
Clouds are starting to be used more frequently in training environments. The clouds I am talking about are a kind of technological tool that, working with sensors, apps and Internet allows us to record, process, store, share different information as data.

Technology is going to bring a huge innovation in the management and use of gyms! Owners and employees[]

No, it is not going to rain inside your gym!
Clouds are starting to be used more frequently in training environments. The clouds I am talking about are a kind of technological tool that, working with sensors, apps and Internet allows us to record, process, store, share different information as data.

Technology is going to bring a huge innovation in the management and use of gyms! Owners and employees can now use their laptops, tablets or smartphones to keep track of when, for how long and how their equipment is being used during one day, several days or even months. This allows you to monitor if your treadmill is being used, how much weight is being lifted by a certain person and even how many people have attended a certain class. The information can be collected easily and you can make use of the data to better understand if you are making the most of your gym!

(Picture below from Cloud County CC, go guys!)


http://cloudtbirds.com/information/Fitness_Center

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180725 Healthcare and exercise – here comes Medical Internet of Things

The concept of the Internet of Things (IoT) has become extremely popular!
It is like a powerful storm blowing horizontal crossing all different areas from sports (Internet of sports) to any industry. I was just thinking how incredibly fast it goes, development seems faster than the speed of light.

Healthcare and exercise – one of the targets for our project – is no exception. The medical field is adapting[]

The concept of the Internet of Things (IoT) has become extremely popular!
It is like a powerful storm blowing horizontal crossing all different areas from sports (Internet of sports) to any industry. I was just thinking how incredibly fast it goes, development seems faster than the speed of light.

Healthcare and exercise – one of the targets for our project – is no exception. The medical field is adapting IoT, integrating it – everywhere! How exciting! Healthcare organizations can now be even more efficient in supporting people to a healthy life.
I found this interesting article: “Five ways healthcare firms can get ahead in the race to the Medical Internet of Things”, read it here on the IoT News website:
https://www.iottechnews.com/news/2017/jul/25/five-ways-healthcare-firms-can-get-ahead-race-medical-internet-things/
(picture below fron IoT News)

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180724 When disabilities does not matter: Heard of Cybathlon?

The Cybathlon is a competition for challenged people, who, supported by some of the most advanced assistive devices (powered prostheses, powered wheelchairs etc) take part of different kinds of disciplines, trying to be the best in performing tasks that they have to face in the everyday life.
This event represents an opportunity for athletes to show their skills, motivate other people to overcome or minimize disabilities and put attention[]

The Cybathlon is a competition for challenged people, who, supported by some of the most advanced assistive devices (powered prostheses, powered wheelchairs etc) take part of different kinds of disciplines, trying to be the best in performing tasks that they have to face in the everyday life.
This event represents an opportunity for athletes to show their skills, motivate other people to overcome or minimize disabilities and put attention to the solutions to the problems that some people have to face in their daily routine. If you are interested in the Cybathlon, you can read more about it on the official website (http://www.cybathlon.ethz.ch) and even be present at the next games in 2020 in Zurich, Switzerland! It’s a very exciting event and it is also a good way of making technology progress faster in this field, improving disabled people’s lifestyle!

(Picture from this website: https://www.engadget.com/2017/02/09/the-cybathlon-returns-in-2020/)

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180722 Trangia – an amazing product going cyber…? First outdoor case released by our project!

The project has released its first case in co-operation with the regional company Trangia, an amazing company by the way – their famous outdoor product has not been changed or re-designed for 70 years+, and now our project got the honor of making it high tech – but without changing anything on the product of course!
Because even though the model is still the same, sales are escalating in[]

The project has released its first case in co-operation with the regional company Trangia, an amazing company by the way – their famous outdoor product has not been changed or re-designed for 70 years+, and now our project got the honor of making it high tech – but without changing anything on the product of course!
Because even though the model is still the same, sales are escalating in the world!
What product is it? And what did we do with it?
Read the article on the link below and you will see:
https://www.miun.se/en/swsrc/center-of-health-innovation—home-of-internet-of-sports/articles/first-outdoor-case-for-internationalization/
(Below photo from Dagens Industri of Magnus Rydell, CEO Trangia och the former CEO and founder Bengt Nilsson showing off the outdoor equipment)

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